The rice cake just
got a serious upgrade.

  • Natural Ingredients
  • No Seed Oils
  • Always Fresh
  • No Crumble

Meet rice cake 2.0.

We spent two years developing a custom formulation to improve the nutritionals. We made the cake slightly smaller so it is easier to top however you like and far less prone to crumbling. We stripped out the seed oils and artificial ingredients, and built a new packaging process so they do not go stale the moment you open them.

  • Originals

    Our larger cake, closer to a traditional rice cake.

    • 25 calories per cake
    • 8g protein per serving
    • No artificial ingredients or seed oils
    Flavors
  • Minis

    Our poppable, bite-sized snack rice cake.

    • 90 calories per 15 pieces
    • 8g protein per serving
    • No artificial ingredients or seed oils
    Flavors

What's inside

Ingredients you can pronounce.

  • A small pile of dried yellow split peas on a clean background.

    Pea Protein

    Plant based protein that is easy to digest.

  • A halved avocado beside a small dish of avocado oil on a clean background.

    Avocado Oil

    Avocado oil instead of seed oils, to go easier on your stomach.

  • A small spoonful of raw cane sugar crystals on a clean background.

    Cane Sugar

    Real cane sugar, never artificial sweeteners.

The upgrade

How Subtle stacks up

Subtle Ordinary Rice Cakes
Taste Upgraded Yes No
8G+ Protein Yes No
No Artificial Ingredients Yes No
No Seed Oils Yes No
Less Crumble Yes No
Resealable Yes No

The people have spoken.

  • Bought a bag to try and went through it in two days. The chocolate ones are dangerous.
    Jenna R. Verified Buyer
  • These are nothing like any other rice cake I've tried. They're a little smaller, but I kinda like that becuase I get to try more things on them.
    Taylor M. Verified Buyer
  • The Originals with peanut butter, banana, and honey is my favorite pre-workout snack.
    Alex K. Verified Buyer

It takes 120+ tiny explosions to create this crunch.

  1. Our natural ingredient blend is added

    Macro photograph of raw rice grains packed together.
  2. Heat and pressure expand the ingredients

    Macro photograph of rice grains mid-puff, expanded and rounded.
  3. Our signature crunch is formed

    Extreme close-up of a rice cake's cellular structure showing its air pockets.