Product is planned to begin shipping in July! Join the waitlist to follow the journey, get updates and discounts, and be a part of the Subtle community.

We keep it simple with no artificial ingredients. Our rice cakes are made from rice and rice flour for a light, crispy base, with pea protein added to deliver a meaningful boost. Depending on the flavor, we use real ingredients like peanut flour or cocoa, along with avocado oil. Everything is lightly balanced with a touch of sugar and natural sweeteners, plus sea salt and baking soda for taste and texture.

First of all, thank you so much for supporting our small business. When you place a pre-order, we produce your order alongside our planned inventory so we can make it specifically for you. This helps us better plan inventory and manage cash as we scale. We’re targeting an early July launch and will share weekly updates by email, along with announcements on our TikTok and Instagram.

Our rice cakes are naturally gluten free. However, some ingredients are sourced from facilities that also handle wheat, so while there’s no gluten in the recipe, they are not currently certified gluten free by an official agency.

Our rice cakes taste amazing. We spent nearly two years developing the formulation to make sure they exceed expectations of what you may think of a rice cake. They are made using a unique double compression process that keeps them light and crispy while lowering calorie density, and we are one of the only brands adding a real protein boost. Everything is made without artificial flavors, dyes, seed oils, or anything unnecessary, just a clean snack that keeps you moving.

Not at all. Joining the waitlist just means you’ll get updates, launch alerts, and early access to discounts without commitment. If you do want to secure product ahead of launch, we also offer a pre-order option, which helps us plan inventory and get everything ready for you.